Americas report strong growth- Latin America outperforms North America – Sturdy progress forecast for each areas in 2019 – ITB Berlin solely publishes newest World Journey Monitor® findingsBerlin, 11 January 2019 – With 5 per cent extra worldwide journeys, outbound journey from the Americas has proven strong progress in 2018 with a plus of 5 per cent. In distinction to the earlier 12 months, the place North American progress exceeded Latin America, the primary eight months of 2018 mirrored the opposite. Whereas North American outbound journey elevated by 4 per cent, Latin America was twice as robust with eight per cent extra worldwide journeys. 2019, the newest outcomes of the World Journey Monitor® by IPK Worldwide level to an uplift on account of stronger progress in North America.
General, North America confirmed strong will increase with a plus of 4 per cent in worldwide journey throughout the first eight months of this 12 months, which was according to the forecasts of final 12 months’s World Journey Monitor®. Regardless of decrease progress charges in comparison with final 12 months, Europe remained a progress driver. Journeys by North Americas to Europe elevated by eight per cent throughout the first eight months of 2018. Among the many locations, benefiting most from these will increase had been Spain and Italy, whereas journeys to the UK stagnated. Journeys to Asia grew solidly with a plus of 5 per cent, whereas inner-American journey rose by three per cent.
The robust progress of North American outbound journey was evenly distributed between holidays, visits to mates and relations (VFRs) in addition to enterprise journeys. Whereas enterprise journeys underperformed worldwide, North America confirmed opposing developments with a six per cent enhance. Nonetheless, as in different elements of world, this progress was on account of a rise of promotable enterprise journeys (MICE), whereas conventional enterprise journeys continued on a downward pattern.
Inside the vacation section, progress distribution was additionally fairly evenly distributed. Cruises reported the strongest enhance of eight per cent. Tour holidays elevated by 5 per cent, metropolis journeys by 4 per cent and solar & seashore holidays by three per cent. General, the common size of outbound journeys by North Individuals decreased barely, whereas spending was one per cent larger.
Trying forward, an uplift is anticipated for North American outbound journey in 2019, with IPK’s Journey Confidence Index forecasting eight per cent progress for subsequent 12 months.
Inside-regional journey booming in Latin America
Latin America outperformed North America throughout the first eight months of the 12 months with eight per cent extra worldwide journeys. One of many key influencing elements was excessive progress within the Mexican outbound journey market, which declined final 12 months however recovered strongly between January and August. The principle purpose for this turnaround was a rise in visits to the US, which dropped in 2017 however picked up strongly once more.
In comparison with North America, the place journeys to Europe remained the expansion driver, Latin Individuals primarily headed to locations throughout the Americas. In accordance with World Journey Monitor® figures, inner-regional journey by Latin Individuals elevated by 13 per cent. Europe reported strong progress charges of 5 per cent, whereas Asia acquired two per cent extra guests from Latin America.
Holidays had been the important thing contributing issue for the expansion of outbound journeys by Latin Individuals, with a rise of ten per cent. Enterprise journeys additionally grew strongly, rising by 9 per cent. The rationale for this had been promotable enterprise journeys (with a plus of 12 per cent), and never conventional enterprise journeys (down one per cent). Visits to mates and relations (VFR) recovered with a plus of three per cent in comparison with the declines throughout the identical interval final 12 months. “This is because of will increase of Mexican outbound journeys, which are likely to have a better share of VFR.” defined Juan Alberto García, advisor at IPK Worldwide.
Trying on the totally different vacation sorts, metropolis journeys grew strongly within the Latin American market and gained 18 per cent. Additional robust will increase had been recorded for solar & seashore holidays with a plus of 15 per cent, following declines throughout the identical interval final 12 months. Cruises additionally reported comparable progress charges, though this section solely accounts for a really small share of the overall vacation market. Tour holidays, whereas recovering worldwide, had been under common within the Latin American market with a progress charge of three per cent. When it comes to spending, Latin Individuals spent barely much less, whereas the common size of keep elevated by three per cent.
With Latin America registering robust progress within the first eight months of the 12 months, the outlook for 2019 can also be very constructive. In accordance with the IPK Journey Confidence Index, Latin American outbound journey is anticipated to develop by eight per cent subsequent 12 months.
Most American locations recorded extra guests
In accordance with World Journey Monitor® figures, the Americas acquired about three per cent extra worldwide guests general between January and August 2018. In North America, the US, which declined final 12 months, now appears to be recovering with seven per cent extra worldwide guests. Canada then again roughly stagnated within the first eight months of the 12 months. Mexico recorded a plus of round two per cent, whereas one other vacation spot with a robust progress was Chile, with eight per cent extra worldwide guests.
“Cruises and metropolis excursions are the primary progress drivers of the journey markets within the Americas. Outbound journey from South America to the US has displayed unusually excessive progress. This can be proof that, regardless of President Trump’s finest efforts, he has as but been unable to make the nation any much less engaging”, mentioned Martin Buck, Senior Vice President, Journey & Logistics, Messe Berlin.
Further data on particular matters concerning World Journey Monitor® knowledge from IPK Worldwide shall be revealed quickly by ITB Berlin. Conclusive journey pattern findings for 2018 may even be introduced by the top of the 12 months.
Rolf Freitag, CEO of IPK Worldwide, will current the findings of the World Journey Monitor® for 2018 on the ITB Future Day throughout the ITB Berlin Conference in addition to forecasts for 2019. The World Journey Monitor® is predicated on the outcomes of consultant interviews with greater than 500,000 folks in over 60 international journey markets. It has been revealed for greater than 20 years and is recognised as probably the most widescale steady survey of world journey developments.

About ITB Berlin and the ITB Berlin Conference
ITB Berlin 2019 shall be going down from Wednesday, 6 to Sunday, 10 March, and from Wednesday to Friday shall be open to commerce guests solely. ITB Berlin is the World’s Main Journey Commerce Present. In 2018 a complete of 10,000 firms and organisations from 186 nations exhibited their services to round 170,000 guests, together with 110.000 commerce guests. Parallel with the present the ITB Berlin Conference, the most important occasion of its type, shall be held from Wednesday, 6 to Saturday, 9 March 2019. Admission to the ITB Berlin Conference is free for commerce guests and exhibitors. For extra data please go to, and the ITB Social Media Newsroom.