Phoenix, AZ — In 2018, Finest Western Resorts & Resorts launched the journey trade to “At present’s Finest Western,” a year-long marketing campaign representing Finest Western’s wealthy and colourful previous whereas celebrating the thrill and vibrancy of the model as we speak. The initiative included a particular “Behind the Manufacturers” sequence, which raised consciousness about Finest Western’s up to date, various model portfolio and supplied vacationers a take a look at the evolution of this powerhouse model. At present, Finest Western introduced that “At present’s Finest Western” will likely be again in 2019 with a brand new sequence entitled “Each Visitor Has a Journey”. This marketing campaign is a novel alternative to rejoice the valued company who’ve been with Finest Western all through our model’s evolution, whereas demonstrating that as we speak’s Finest Western is a go-to journey answer for company throughout all segments. A preview of the initiative will be Seen In This Video.
All through 2019, Finest Western will dive deeper into the human aspect of hospitality and journey, showcasing the private journeys of its company by shining a highlight on vacationers from all walks of life – for instance, sharing the unbelievable tales of highway warriors, and analyzing what life is like as a millennial traveler staying with as we speak’s Finest Western. The “Each Visitor Has a Journey” sequence will discover the totally different company that assist make Finest Western the various model it’s as we speak.
“Finest Western has been on a journey of transformation over the previous a number of years,” mentioned David Kong, President and CEO of Finest Western Resorts & Resorts. “Whereas the extraordinary outcomes of our transformation will be seen by means of our dynamic portfolio of manufacturers, increasing presence in key markets and unequalled trade recognition, it is actually the company behind the model that outline as we speak’s Finest Western. At present’s Finest Western is one thing very particular and we sit up for a brand new yr of continued innovation, bringing the corporate into a brand new period and sharing our journey with vacationers.”
Finest Western proved its dedication to modernization this previous yr with a recognition from Quick Firm as one of many world’s Most Modern Firms. The corporate additionally devoted itself to diversification, as the primary within the trade to introduce a pair of boutique manufacturers – Sadie HotelSMand Aiden HotelSM that compete within the upscale and upper-midscale segments, respectively. Finest Western additionally, in 2018, continued to make helpful enhancements to its award-winning loyalty program, Finest Western Rewards®, providing extra rewards and recognition for Elite members and beneficiant promotions for members of all ranges. The award-winning loyalty program earned a spot as a prime innovator within the trade, reaching a top-five rating for the sixth consecutive yr in U.S. Information & World Report’s 2017-2018 Finest Resort Rewards Applications, amongst many different accolades in 2018.
“As we proceed to be versatile and assume strategically within the yr forward, we are going to proceed delivering on the expectations of as we speak’s vacationers and our resort house owners,” mentioned Dorothy Dowling, Senior Vice President and Chief Advertising and marketing Officer for Finest Western Resorts & Resorts. “Looking forward to a brand new yr, we are going to stay hyper-focused on elevating our model notion by means of initiatives just like the ‘Each Visitor Has a Journey’ sequence, driving much more income to our resort house owners, and offering solely the perfect buyer care to our company.”
Finest Western’s new “Each Visitor Has a Journey” sequence launches in February with “Each Highway Warrior Has a Journey,” sharing the tales of as we speak’s enterprise vacationers and highlighting members of the Finest Western Enterprise Benefit® Program. Later within the yr, the corporate will supply an inside take a look at the journeys of Finest Western Rewards members, households, {couples}, pets, highway trippers, AAA members and each technology from millennials to retirees.
For extra data, please go to BestWestern.Com or BestWesternDevelopers.Com.
About Finest Western® Resorts & Resorts
Finest Western® Resorts & Resorts headquartered in Phoenix, Arizona, is a privately held resort model with a worldwide community of 4,200† resorts in additional than 100† international locations and territories worldwide. Finest Western presents 13 resort manufacturers to go well with the wants of builders and company in each market: Finest Western®, Finest Western Plus®, Finest Western Premier®, Vīb®, GLō®, Government Residency by Finest Western®, Sadie HotelSM, Aiden HotelSM, BW Premier Assortment® by Finest Western, and BW Signature Assortment® by Finest Western, in addition to its not too long ago launched franchise choices: SureStay®Resort by Finest Western, SureStay Plus® Resort by Finest Western and SureStay Assortment® by Finest Western. Now celebrating greater than 70 years of hospitality, Finest Western gives its hoteliers with international operational, gross sales and advertising help, and award-winning on-line and cellular reserving capabilities. Finest Western continues to set trade information relating to awards and accolades, together with 66 % of the model’s North American resorts incomes a TripAdvisor® Certificates of Excellence award in 2018, Enterprise Journey Information® rating Finest Western Plus and Finest Western primary in upper-mid-price and mid-price resort manufacturers, and Quick Firm honoring Finest Western Resorts & Resorts with a spot within the Prime 10 Most Modern Firms within the Augmented Actuality/Digital Actuality class. Finest Western has additionally gained 9 consecutive AAA®/CAA®Lodging Associate of the 12 months awards, recognizing the model’s dedication to offering distinctive service and nice worth to AAA/CAA’s practically 58 million members within the U.S. and Canada. Finest Western-branded resorts have been prime ranked in J.D. Energy’s 2017 North America Resort Visitor Satisfaction Index Examine – rating first in breakfast (meals and beverage class) for midscale; and second in total visitor satisfaction. Over 35 million vacationers are members of the model’s award-winning loyalty program Finest Western Rewards®, one of many few packages wherein members earn factors that by no means expire and will be redeemed at any Finest Western-branded resort worldwide. Finest Western’s partnerships with AAA/CAA and Google® Road View present vacationers with thrilling methods to work together with the model. By its partnership with Google Road View, Finest Western is the primary main firm of its measurement and scale to launch a digital actuality expertise for purchasers, setting a brand new trade normal and reinventing how company view resorts.
‡ Numbers are approximate, might fluctuate, and embrace resorts at present within the improvement pipeline.** All Finest Western and SureStay branded resorts are independently owned and operated.