With extra shoppers turning to purposeful meals and drinks for digestive well being advantages, product producers have an enormous alternative to create probiotic merchandise that transcend conventional purposes. John Quilter explores the potential. The worldwide probiotics market is projected to report a CAGR of seven per cent between 2017 and 2022, reaching a market worth of US$64 billion. Probiotic meals and drinks signify the most important phase on this class, presently value US$38 billion and accounting for greater than 80 per cent of gross sales.1This development might be attributed to the emergence of a extra proactive well being and wellness-oriented client who has a rising consciousness of the digestive well being advantages of probiotics. Such shoppers are looking for out handy meals and drinks that can ship these advantages, and market innovators are responding by creating merchandise that handle this demand. Globally, the variety of meals and beverage launches with digestive health-related claims has sky-rocketed lately, recording a CAGR of 25 per cent between 2012 and 2016.2 The remainder of this content material is restricted – login or subscribe free to accessThank you for visiting our web site. To entry this content material in full you may must login. It is utterly free to subscribe, and in lower than a minute you possibly can proceed studying. In case you’ve already subscribed, nice – simply login.Why subscribe? Be part of our rising group of 1000’s of {industry} professionals and acquire entry to:bi-monthly points in print and/or digital formatcase research, whitepapers, webinars and industry-leading contentbreaking information and featuresour intensive on-line archive of 1000’s of articles and years of previous points…And it is all free!Click on right here to Subscribe at present Login right here