Whereas taking a trip alone as soon as carried a sure stigma, the recognition of touring solo is now nicely and actually on the rise.
A current journey report by Pinterest discovered that the variety of people who find themselves going impartial as solo adventures is up by 593%. And Hostelworld has seen a 42% improve within the variety of solo bookings between 2015 and 2017.
Solo journey can also be occurring throughout generations. A report by Resonance Consultancy discovered that 25% of US Millennials plan to make a journey alone within the subsequent 12 to 24 months. Whereas a current research by Reserving.com found that 40% of world Child Boomers have taken a solo journey within the final yr.
There’s additionally been a dramatic rise in solo feminine journey. Between 2016 and 2017, searches for the time period “solo feminine journey” elevated by 50%.
As an increasing number of individuals select to journey alone, how can resorts capitalize on this shift in conduct to drive extra bookings? Listed below are 5 high suggestions to keep in mind.
1. Discover out why they’re coming
Initially, you want to attain out to your visitors to establish in the event that they’re touring alone. As soon as this has been established, attempt to discover out the motivations for his or her journey.
Are they in search of solitude and a uncommon alternative to recharge the batteries? Or are they desirous to discover, meet new individuals, and throw themselves into new experiences? You may simply discover this info out with pre-stay emails or questionnaires utilizing hotel-specific survey instruments.
Any subsequent provides, actions, and the expertise you present can then be customized. As an illustration, these in search of privateness may recognize a extra discrete service and a room in a quieter a part of your resort. Whereas these trying to mingle might favor a room close to social areas, and being reminded about actions and occasions of potential curiosity. The extra you study, the extra tailor-made you may make every expertise.
2. Promote your social scene
Whereas some solo vacationers make a journey for privateness and leisure, the bulk wish to meet different visitors and like-minded explorers. That is why your vacation spot must sound like a buzzing place the place there are infinite alternatives to socialize.
A technique to try this is by making a jam-packed occasions calendar in your resort web site. To get a fast overview of upcoming occasions value selling, take a look at native Meetups in your neighborhood, or click on the Occasions tab in Fb.
Keep in mind that some solo vacationers might wish to socialize in smaller teams, so be sure to spotlight extra intimate, low-key occasions, too. Others may even favor connecting with locals than fellow visitors, so it is value recommending neighborhood cafes, parks, farmers’ markets, and assembly spots the place it is easy to strike up conversations.
Evenings will be notably lonely for these touring alone, and plenty of will recognize recommendations in your nightlife and eating scene. At The Capital Resort in London, visitors obtain an inventory of native eating places which are particularly well-suited to solo vacationers.
3. Host your individual social occasions
Social gatherings, group-based workshops, and distinctive excursions hosted by your resort also can make it simpler for solo vacationers to make new pals at your property. Pool events, wine and cheese evenings, and open-air movie screenings are comparatively straightforward to host and provide the right setting for fellow visitors to strike up dialog.
Nevertheless, quite a lot of solo vacationers are curious by nature and sometimes see journey as an opportunity for self-development and studying new abilities. Cooking courses, jewellery making, pottery programs, and floral workshops are all the fashion proper now as resorts corresponding to Marriott cater to the pattern of transformational journey.
Social occasions also can happen past your property. Internet hosting your individual strolling excursions or operating golf equipment are best methods for energetic visitors to make pals whereas exploring your vacation spot. At London’s Resort 41, members of employees even act as ‘sports activities buddies’ in order that solo visitors at all times have somebody to train with.
4. Create communal areas
Lodges with buzzing communal areas are rising in recognition, they usually’re particularly interesting to socially minded solos. At The Asbury Resort in New Jersey, a ground-floor recreation room comes with ping pong tables, pinball, board video games, and a communal desk to encourage visitors to mingle over meals.
As work and pleasure turn into extra frequent (as mentioned in our current bleisure journey submit), resorts are additionally designing co-working areas to let digital nomads chat whereas they work. Whereas your individual resort won’t have a whole room to spare, you possibly can at all times create a comfortable co-working nook in your foyer, cafe, or bar space.
By fostering a communal ambiance and offering frequent alternatives to socialize, you will immediately reassure anybody touring alone that your resort is a spot the place they’re going to be surrounded by firm at any time when they want to discover it.
5. Make them really feel protected
Security is a precedence for lots of people who journey solo. Particularly amongst feminine vacationers. A current survey of 400 US ladies discovered that almost all of ladies really feel uncomfortable or unsafe touring solo.
Survey respondents stated that when selecting their lodging, a 24/7 manned reception desk and safe on-site parking have been crucial safety features (50% rated every very or extraordinarily necessary). Different priorities included staying on flooring with visitor entry solely (41%), and having the door to their room positioned contained in the resort or dealing with away from the street if outdoors (33%).
To supply reassurance to these touring alone, be certain that your advertising and resort web site clearly promote your security and safety features. The place potential, be versatile over room choices that make visitors really feel safer. To go the additional mile, you possibly can even provide a complimentary airport switch to any solo vacationers arriving off a late flight.
These sorts of gestures will give confidence to hesitant vacationers, and undoubtedly filter by means of to their on-line evaluations. Since quite a lot of solo vacationers will likely be on the lookout for reassurance from the suggestions of your previous visitors, any additional effort you make will assist bolster your fame.
Catering to solo vacationers
The solo journey market is booming proper now, and other people from all walks of life, and for every kind of causes, are vacationing alone.
Whether or not your solo visitors are single, taking an impartial journey from a partner, trying to meet new individuals, or in search of alone time to recharge the batteries, understanding their motivations for journey is essential to making a memorable expertise.
By selling your vacation spot’s greatest social spots, internet hosting your individual group-based actions, designing communal areas the place potential, and prioritizing security, your resort will turn into a very engaging vacation spot for anybody exploring the world on a single journey.
About Journey Tripper
Journey Tripper is a full-service hospitality know-how supplier and strategic accomplice in serving to resorts worldwide to generate demand, optimize conversions, and maximize income. Identified within the business for its fixed innovation and distinctive experience, Journey Tripper supplies a complete suite of options that empowers resorts from search to remain, together with central reservation techniques, resort distribution, web site and reserving, and digital advertising. Be taught extra at www.traveltripper.com.