LONDON, 6 April, 2011: Digital company Skive has unveiled the primary work in help of Carlsberg’s new world model repositioning, which is being rolled out in over 140 markets beginning this week.The marketing campaign is Carlsberg’s first world digital effort, and options built-in wealthy media on-line adverts and specifically created content material for YouTube and Fb, constructing on the brand new ‘That Requires a Carlsberg’ strapline. SpacemanAmong the progressive components of the digital content material is a Fb software permitting customers to ship messages from the moon to their mates, utilizing text-to-voice and face mapping. There’s additionally a Carlsberg YouTube model channel takeover, extending the TVC’s landmark moments in historical past theme and giving them a stunning twist.The marketing campaign additionally consists of tv, print and point-of-sales exercise, created by Fold7.  In addition to a brand new positioning, the model identification has been refreshed and a product-led marketing campaign will run alongside centered on making Carlsberg a extra beneficial asset inside the firm’s model portfolio. Skive has additionally produced on-line adverts and Fb content material to combine this work.David Robertson, Vice-President, Advertising and marketing Activation at Carlsberg, stated: “Skive has accomplished an incredible job extending our Carlsberg model thought into the digital realm with a marketing campaign that brings the enjoyable and humour of ‘That Requires a Carlsberg’ to life in a method that can actually interact shoppers.”Louis Clement, Artistic Accomplice at Skive, stated: “The digital marketing campaign will help the brand new tv promoting, guaranteeing that it reaches audiences who spend their time on-line.” “It should provide them participating content material and giving them a motive to develop into an advocate of Carlsberg” provides Steven Bennett-Day, Artistic Accomplice.ENDSAbout SkiveSkive is an award-winning, unbiased digital artistic company specializing in strategic and artistic campaigns that carry shoppers into a more in-depth, extra rewarding relationship with manufacturers.Current work consists of LoveFilm and KitKat’s joint promotion, and the brand new Crew Lotus ‘F1 for Every1’ and Crew AirAsia launches.www.skive.co.uk About CarlsbergThe Carlsberg Group is likely one of the main brewery teams on the earth, with a big portfolio of beer and different beverage manufacturers. The flagship model – Carlsberg – is likely one of the best-known beer manufacturers on the earth and the Baltika, Carlsberg, and Tuborg manufacturers are among the many six largest manufacturers in Europe.Greater than 43,000 folks work for the Carlsberg Group, and its merchandise are offered in additional than 150 markets. In 2010, the Carlsberg Group offered greater than 135 million hectolitres of beer, which is about 40 billion bottles of beer yearly.Discover out extra at www.carlsberggroup.com.