New resolution offers vouchers which might be securely redeemable in-store, focusing on iOS6 users5th October 2012 – LONDON – UK restaurant chain Harvester has signed up as one of many first UK advertisers to distribute cell vouchers utilizing Apple Passbook. From as we speak, clients who’re utilizing iOS 6 will in a position to make use of their iPhone gadget to obtain vouchers and ship them on to Apple Passbook making them obtainable instantly to redeem in any Harvester restaurant within the UK. Helen Worrall, Advertising and marketing Supervisor, Harvester stated: “We’re excited to be amongst the primary in line to make use of this new strategy to distribute cell vouchers to Apple Passbook customers, providing our clients a greater and extra handy expertise. Not solely does it present us with a brand new manner of partaking the iOS 6 iPhone customers, however the profit having one central level to digitally distribute and redeem vouchers in real-time means we have now extra management and visibility over our advertising and marketing marketing campaign efficiency.”The vouchers provide[1] Harvester clients £5 off a £30 spend, and can be utilized at any Harvester restaurant throughout the UK. Focused at households who’re utilizing iOS 6, banner campaigns selling the provide are being run on Millennial Media’s cell promoting platform. The banners direct customers to the related microsite the place the vouchers might be simply downloaded. A singular code is then assigned to every voucher and delivered straight to Apple Passbook, so it may be conveniently and securely redeemed in-store utilizing Eagle Eye’s POS redemption know-how. Steve Rothwell, CEO of Eagle Eye, added: “The launch of Apple’s Passbook with iOS 6 marks the start of the tip for paper and plastic primarily based coupons and vouchers. The restaurant sector is notoriously aggressive relating to offers, and analysis has confirmed there’s a enormous urge for food from clients to make their selections on the place to eat out primarily based on what gives they’ve obtainable to them, cell being key to this. We’re proud to be in partnership with Harvester to make use of Apple Passbook as a manner of securing their place as one of the modern and buyer oriented eating places within the UK.”Gavin Stirrat, MD EMEA, Millennial Media stated: “Concentrating on clients by benefiting from the distinctive attributes of the cell gadget allows manufacturers and retailers to dramatically enhance the relevancy of their promotional choices. By layering in a know-how like Eagle Eye and a shopper expertise like Apple Passbook, it’s now attainable to shut the loop on point-of-sale advertising and marketing campaigns, driving actual worth and efficiencies within the issuance and redemption of vouchers and coupons in a far more conventional channels can not”.-ENDS-[1] – For Harvester provide, please go to http://tinyurl.com/harvesterPB T&Cs apply. Web page restricted to iOS6 customers solely.NOTES TO EDITORSFor additional info, interviews and picture requests please contact: EagleEye: Lisa Corbridge, 0207 842 3265, [email protected] About Eagle Eye Eagle Eye is a world chief in offering retailers and hospitality retailers with absolutely digitised coupon, present voucher and fee providers. The Eagle Eye platform permits clients to totally handle promotional coupon campaigns and present voucher merchandise, every with a singular figuring out code, for distribution through digital (on-line and cell) media. In-store, the patented redemption know-how integrates with present Chip & PIN terminals / EPoS programs, offering a single automated, real-time redemption course of for all digital coupons, present vouchers and fee transactions. This offers an ideal buyer expertise, alongside key advantages akin to price effectivity, buyer engagement, fraud safety and the gathering of clever, real-time CRM information.Buying and selling since 2009, Eagle Eye counts main retailers akin to Spar, Gondola Group, Comet, Blockbuster and Aurora Fashions amongst the consumer base. The quickly rising group consists of famend trade specialists within the subject of cell promoting and mCommerce, and Eagle Eye is backed by among the most revered enterprise leaders in retail together with former Tesco CEO Sir Terry Leahy – www.eagleeye.com About HarvesterHarvester first opened in Morden in 1983 and has grown to over 200 UK-wide eating places.The model serves round 25 million meals to clients annually.The enduring Harvester salad bar is free and limitless with each fundamental meal.Harvester has lately expanded into retail and leisure parks together with a website within the 02 ArenaIn March 2011, Harvester grew to become the primary nationwide restaurant model to print dish by dish calorie info on its menusHarvester harvester.co.uk is owned and operated by Mitchells & Butlers mbplc.com.About Millennial MediaMillennial Media is the main unbiased cell promoting platform firm.  Our know-how, instruments and providers assist app builders and cell web site publishers to maximise their promoting income, purchase customers for his or her apps and acquire perception about their customers.  We provide advertisers vital viewers attain, refined focusing on capabilities and the flexibility to ship wealthy and fascinating advert experiences to customers on their cell linked units.