A survey has proven that Chinese language dad and mom want child system milk to be of excellent high quality and filled with vitamins, no matter a rise in costs. Chinese language dad and mom care rather more concerning the high quality and dietary worth of toddler system than its worth, analysis by Superior Lipids has proven.China accounts for nearly half of all toddler system gross sales globally. To achieve new market insights, Superior Lipids, producer of the fats ingredient INFAT, surveyed 211 city Chinese language dad and mom.All fed their youngsters with toddler system, both solely or together with breastfeeding. Practically three in 5 (59 per cent) named dietary worth as one of many two elements most essential to them when selecting system, whereas 45 per cent selected high quality and 39 per cent selected security. Solely six per cent mentioned worth was an essential issue.The survey exhibits that many Chinese language dad and mom are ready to buy round to seek out high-quality merchandise. Eight in ten (80 per cent) of the respondents (all of whom lived in main cities and had a joint earnings above the nationwide common) mentioned that they had tried no less than two completely different formulation, with 38 per cent making an attempt no less than three.The commonest causes for switching merchandise have been that one other system provided greater high quality (75 per cent) and issues about security (74 per cent). By far the commonest supply of knowledge was the web: 71 per cent of oldsters searched on-line earlier than deciding on a product, in comparison with 49 per cent who consulted pals and 27 per cent who sought the recommendation of a health care provider.Dr Sigalit Zchut, Medical Advertising Supervisor for Superior Lipids, mentioned: “Our analysis exhibits clearly that Chinese language system customers are extremely quality-focused. They need the perfect for his or her youngsters and are ready to buy round to seek out merchandise that supply security and the absolute best dietary worth. Moreover, they’re ready to pay for the most effective, with only a few shopping for selections influenced by worth.”The dad and mom have been more likely to want to purchase system merchandise manufactured abroad than in China (82 per cent in contrast with 18 per cent). Nonetheless, nation of origin was not a big driver of product alternative, with solely 2 per cent of respondents contemplating it one of the vital essential elements when selecting a system.Ronald van der Knaap, CEO of Superior Lipids, added: “After effectively publicized issues concerning the security of some Chinese language system manufacturers, many customers turned to system manufactured abroad.  Nonetheless, it’s fascinating to notice that nation of origin is itself not an enormous driver of product alternative. It’s not sufficient for Chinese language customers {that a} product comes from abroad – it has to supply top quality.”