Baskin-Robbins has launched its next-generation retailer in Fresno, Calif., its first rework for the reason that Flavors design in 2013, experiences Nation’s Restaurant Information. The shop will function a mannequin for brand new and reworked outlets in 2019. In whole, six to 10 new or reworked shops are scheduled to undertake the Moments design in 2019.

The brand new design took a yr and a half to develop and is supposed to showcase Baskin-Robbins’ ice cream in a “extra premium means,” says a model govt. Among the many most vital modifications is the Ice Cream Novelties assortment. The brand new choices are showcased in a separate case and embody smoothie bars, hand-dipped frozen treats similar to chocolate-dipped bananas, and novelties like Polar Pizza, which is made to appear to be a pizza with a spherical cookie or brownie base layered with ice cream and different toppings. The hand-held snacks shall be featured at new and reworked shops, together with a second location opening early 2019 in El Paso, Texas.

The core ice cream flavors will stay the identical, with the addition of affogatos. Baskin-Robbins plans to serve espresso poured over ice cream at shops which might be co-branded with its sister model, Dunkin’. There are 1,300 co-branded Baskin-Robbins areas of greater than 2,500 U.S. shops. Full Story

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