Storified Hospitality Group, Inc., publicizes its official launch at present with the roll-out of a various portfolio of client and b2b manufacturers, providers, and merchandise that combine content material, neighborhood, and commerce, and a class unique partnership with Tickr, that introduces customized constructed knowledge visualization merchandise designed and priced for journey, tourism, and hospitality manufacturers.
The launch of Storified Hospitality Group marks the official return to hospitality advertising for each Beebe and his management workforce, which incorporates former Marriott Digital Media govt Lucia Evans. Beebe was the primary ever VP, International Artistic and Content material Advertising and marketing at Marriott, the place he led the interior artistic company and from the bottom up, based the Marriott Content material Studio, Marriott Traveler Journal, and M Reside Marriotts real-time world model command facilities. Previous to Marriott, Beebe was VP, Digital Studios, at Disney/ABC Tv Group. At Marriott, Evans was Senior Director, Digital and Social Media, and has helped to rework the J.W. Marriott, Marriott, Sheraton, Delta, and Courtyard manufacturers.
Storified Hospitality Group has been working below the radar for six months, throughout which era Beebe, Evans, and their workforce examined the market and refined their product choices by artistic workshops, coaching labs, and talking engagements with manufacturers together with Southwest Airways, Air New Zealand, Walmart, Vacation spot Canada, and several other accommodations within the US and Canada, together with One King West in Toronto, which serves as its beta check lodge for brand spanking new choices.
The Storified Hospitality Teams portfolio of media, advertising, and know-how manufacturers, providers, and merchandise embrace Lodge Social Key, Storied Accommodations, Storified Studios and Storified Coaching.
Lodge Social Key The Lodge Entrepreneurs Single Level of Reality
In a class unique partnership, Storified Hospitality Group partnered with Tickr, the enterprise knowledge platform for digital enterprise, to roll out a brand new media intelligence answer designed particularly for lodge entrepreneurs. The answer, known as Lodge Social Key, unlocks a 360view of crucial metrics for lodge entrepreneurs, together with related social media exercise, information protection, person sentiment, and details about rivals – all in real-time, in a single place, with a single log-on. The workforce additionally constructed Tourism Social Key, for vacation spot entrepreneurs, Culinary Social Key for Meals and Beverage manufacturers, Airport Social Key for airports, and Transit Social Key for public transportation operators.
Lodge Social Key was born from Beebes experience because the International VP, Artistic and Content material Advertising and marketing for Marriott Worldwide. There, he created the Marriott Worldwide Content material Studio and its 5 world real-time social media command facilities. The Command Facilities had been awarded Gold and Silver Artistic Information Lions on the Cannes Worldwide Competition of Creativity within the classes of Social Information and Use of Actual-time Information, respectively. Lodge Social Key was designed particularly for lodge entrepreneurs, together with crucial options that powered these command facilities, however with a value level that matches inside lodge advertising budgets.
We imagine that lodge entrepreneurs ought to spend their time doing what they had been employed to do – constructing consciousness, rising gross sales, and creating lasting recollections for his or her company, stated David Beebe, Founder and CEO, Storified Hospitality Group. The problem for entrepreneurs at present is that there’s simply a lot knowledge on the market, its straightforward to develop into overwhelmed. Lodge Social Key offers lodge entrepreneurs with a single supply of fact by enabling them to visualise all of their most essential public, personal, and third-party knowledge in real-time, in a single place. It helps entrepreneurs to get forward of trending tales, determine alternatives, and react rapidly in order that they’ll put extra heads in beds.
Lodge Social Key doesnt change any of the present instruments hoteliers are already utilizing as a substitute, it serves as a mothership that connects all of the related knowledge collectively. By offering prompt entry to cross-channel metrics, together with social media, PR, TripAdvisor, competitor knowledge, trending information, digital, and paid media, on one display screen with a single sign-on, entrepreneurs are lastly in a position to see every part in a single place. Lodge Social Key additionally addresses the largest ache factors lodge entrepreneurs face by eliminating the necessity for guide reporting. Hoteliers can select from customizable views for various stakeholders, together with a GM view, and even a Visitor View for the lodge foyer.
David Beebe and I’ve carried out measurement and reporting options for world lodge manufacturers, areas and properties, however none have saved us time, cash and energy the way in which that Lodge Social Key has the facility to do, says Lucia Evans, CXO of Storified Hospitality. Lodge Social Secret’s a game-changer for lodge entrepreneurs.
Lodge Social is powered by Tickr 360, a media perception platform that makes use of synthetic intelligence to offer dynamic consciousness about particular manufacturers, merchandise, folks, clients, rivals and the final business. The Tickr platform has earned the arrogance of among the worlds main manufacturers and is at present deployed throughout market-leading corporations in industries together with client packaged items, pharmaceutical, finance, manufacturing, and extra.
We’re thrilled to collaborate with Storied Accommodations on Lodge Social Key, and extremely enthused concerning the platforms potential to assist lodge entrepreneurs transfer away from siloed knowledge to make higher selections for his or her manufacturers in actual time, stated Tyler Peppel, Founder and CEO of Tickr. Given the explosive development weve seen in social media and self-publishing platforms, lodge manufacturers have to develop into extra strategic about how they use media, as a way to determine alternatives and defend their reputations. With Lodge Social Key, weve improved the signal-to-noise ratio by surfacing probably the most related media intelligence for lodge entrepreneurs. We imagine it has the potential to optimize lodge advertising in a method thats by no means been carried out earlier than.
To search out out every part that Lodge Social Key can do, e book a demo at http://hotelsocialkey.com
Storied Accommodations a story-driven media model for the curious vacationers
Storied Accommodations is a multiplatform client model connecting curious vacationers with the world’s finest storied accommodations, locations and experiences by partnering with accommodations, journey manufacturers, and creators to develop authentic story-driven artistic and content material that evokes vacationers to find whats subsequent. Tales can be found at storiedhotels.com and are created by native writers and video produces all over the world. Storied Accommodations is leveraging affiliate partnerships with Amazon to create content material that drives commerce and e book direct rev-share offers with particular person accommodations to create content material that drives bookings. The workforce is already producing premium branded and native content material for lodge companions by Storified Studios, together with its first podcast collection, with plans to launch print merchandise and occasions in early 2019.
Storified Studios Premium Story Pushed Artistic and Content material
Within the sea of sameness, Storified Studios is financing its personal productions and partnering with hospitality entrepreneurs and creators to raise storytelling to the subsequent stage with transformative journey artistic and content material. The studio is targeted on inspiring entrepreneurs to suppose totally different, act like media corporations, and associate with creatives to develop, produce, and distribute premium story-driven artistic and content material that transforms advertising from a price heart to a income heart. The content material studio is already in growth on a number of hospitality model supported authentic movies, documentaries, and digital collection set to premiere within the first quarter of 2019. The content material studios first manufacturing is marked by a podcast collection known as Uninvited Visitors which explores haunted accommodations and is hosted by creator and influencer Stef Sanjati. The premiere episode featured the 1886 Crescent Lodge within the Ozarks.
Storified Coaching Storytelling Workshops, Labs, and Programs
From the entrance line to the again workplace, persons are on the core of the hospitality enterprise and they should perceive the facility of storytelling. Sadly, hospitality manufacturers are sometimes pressured to chase the subsequent shiny object on digital and social media vs taking the time to coach its folks. Storified Coaching presents a number of digital and in individual programs, workshops, and labs for journey, tourism, and hospitality manufacturers who perceive that crucial step in reworking a company is taking the time to coach the groups. Air New Zealand and Vacation spot Canada are purchasers.
Storified Hospitality Group, primarily based in Washington, DC with workplaces in Toronto and San Francisco, closed an undisclosed seed spherical of financing led by journey company business veteran David Odaka. The financing will probably be used to additional resolve the issues hospitality entrepreneurs face, scale the a number of manufacturers within the portfolio, and put money into new choices, particularly storytelling coaching providers and merchandise.
Storified Hospitality Group owns and operates a various portfolio of media, advertising, and know-how ventures that remodel journey, tourism, and hospitality manufacturers and entrepreneurs into storytellers. Storified Hospitality Group was based by Emmy, Cannes Lion, and James Beard Award Profitable Producer, Media Govt, and Model Storyteller David Beebe, who most just lately was the primary ever Vice President of International Artistic and Content material Advertising and marketing for Marriott Worldwide. Beebe, who AdWeek named a “Branded Content material Grasp Who Makes it OK to Love Advertising and marketing,” created the Marriott Content material Studio, Marriott’s International Social Media Command Facilities, and Marriott Traveler whereas overseeing consumer-facing artistic and content material for Marriott’s portfolio of 30 manufacturers. Beebe was the Govt Producer and led artistic growth, manufacturing, and distribution technique for premium content material productions together with scripted movies like Two Bellmen One, Two Bellmen Two, Two Bellmen Three, Enterprise Uncommon, French Kiss, and The Different Finish of The World in addition to unscripted content material together with Lodge Countdown, Do Not Disturb and Open Invitation, in addition to campaigns content material like E book Direct. For extra data, please go to https://storifiedhospitality.com