JOHN BARNES, JASON MCATEER AND SKY’S RACHEL WYSE IN ULTIMATE FOOTBALL PUBCarlsberg caught punters abruptly final week as they created a one off ‘Carlsberg Final Soccer Bar’ for at some point solely, to announce the truth that Carlsberg is now the official beer of the Premier League.Bar 37 on Dawson Road was reworked into followers’ final bar with Irish Premier League followers being greeted by ‘Doorman’ and Republic of Eire legend Jason McAteer, served a pint by Premier League, and Liverpool legend, John Barnes and took half in a pub quiz carried out by Sky Sports activities presenter Rachel Wyse. The fortunate punters had completely no concept what they had been strolling into and had been in a position to spend the afternoon with the legends within the distinctive pub.The ‘Final Soccer Bar’ showcases a pattern of what Irish followers can count on to see from Carlsberg’s Premier League sponsorship all through the season as a part of their new ‘Be there subsequent weekend’ marketing campaign. The marketing campaign will reward dedicated Irish Premier League followers with cash can’t purchase experiences reminiscent of successful prizes reminiscent of VIP journeys to Premier League video games, presenting Man of the Match to gamers and lots of extra wonderful prizes.Soccer Legend John Barnes stated: “It was the shock of a lifetime for Irish soccer followers and such an excellent expertise for me. I personally at all times love coming to Dublin and actually loved being barman for the day and pulling pints of Carlsberg – though it took me a couple of makes an attempt to get the proper pint! It was nice to see among the reactions of the followers and naturally spend time with them speaking about soccer.”Talking on the launch, Julie Allman, Carlsberg senior model supervisor stated: “We actually needed to kick off our official beer sponsorship of the Premier League with one thing further particular for Irish soccer followers to get pleasure from, one thing completely sudden that cash merely couldn’t purchase for them. What higher than to shock them by creating the Final Carlsberg soccer bar and provides them the chance to satisfy true soccer legends?”Julie continued: “And that is just the start. We’re enthusiastic about what’s to return all year long for Irish soccer followers with our cash can’t purchase experiences and unique prizes.”For extra data try Carlsberg Notes to Editors:The Premiership is probably the most iconic soccer League on the earth, adopted by over a billion followers in additional than 200 nations worldwideCarlsberg is now the official beer to the Premier League in a 3 12 months dealCarlsberg is the official beer to the Irish TeamCarlsberg is the official beer to Liverpool FC and Arsenal1.3m Irish folks have an lively curiosity in soccer245okay Irish Males 18-34 play soccerCarlsberg has been concerned in soccer sponsorship for over 30 years.


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