SDL’s Expertise Permits Majestic Wine to Replicate the In-Retailer Expertise On-line for Busy Festive SeasonWakefield, MA and Maidenhead, UK – November 3, 2014 – SDL (LSE: SDL) at the moment introduced that Majestic Wine has expanded their use of SDL’s Buyer Expertise Cloud to incorporate a number of options by including SDL eCommerce. Mark Lancaster, CEO and founder, SDLAs a part of Majestic Wine’s wider omnichannel technique, SDL’s expertise improves web site search and navigation, permits smarter merchandising, and ensures Majestic Wine can constantly and constantly ship campaigns and experiences to its clients in a extra related means. Clients now have a seamless on-line expertise, as Majestic Wine is ready to replicate in-store private interactions, which will increase buyer satisfaction and loyalty.Majestic Wine can be driving on-line personalisation and relevance through the use of SDL Campaigns to section its buyer database and benefit from information supplied by clients comparable to their product desire, location or native retailer inventory, after which ship related affords to its clients through their most popular channel and gadget. The expertise syncs and integrates with Majestic Wine’s eCommerce product catalogue and buyer information to offer consumers personalised experiences, distinctive choices of affords or compelling promotions like free tasting affords primarily based on the geo-location of consumers in relation to the native retailer.With SDL, Majestic Wine can now present merchandise which might be more likely to enchantment to particular clients primarily based on location and behavior. With smarter merchandising, the corporate is ready to take what they find out about their consumers, mix it with product and enterprise information, and supply the consumer essentially the most related wines and best-performing merchandising campaigns to drive conversion charges and gross sales. It’s additionally a lot simpler for patrons to seek out and uncover the wines they need and for the Majestic Wine eCommerce workforce, it’s additionally sooner and simpler to optimise the expertise.Richard Weaver, eCommerce Director at Majestic Wine commented, “This expertise helps us to boost the bar in such a aggressive market. We imagine relevancy and personalisation is the important thing to rising to the omnichannel problem. We wish to supply the absolute best buyer expertise in-store and on-line and dealing with SDL permits us to step as much as this problem.”“Take glowing English wine, which is fashionable in the meanwhile, for instance. Due to the mixing between our web site, our inventory system and SDL eCommerce, we’re capable of supply our clients in Tenterden a broader vary of wines from the native Chapel Down vineyard than we provide nationally, as a result of that is what’s in inventory regionally. This implies we keep away from one thing retailers dread – buyer ‘out of inventory’ disappointment. This additionally helps us to additional showcase the in-depth data we’ve got of the wines we promote by offering the appropriate product to the appropriate buyer on the proper time on-line,” he added. Mark Lancaster, CEO and Founder at SDL mentioned, “To compete and differentiate in on-line retail, the silver bullet is to create a novel on-line buying expertise that’s tailor-made and personalised to the context of consumers and buying situations. Doing this utilizing an omnichannel method that connects on-line and offline seamlessly, is the crux of nice buyer expertise. We’re delighted to be partnering with such a profitable and forward-thinking family title within the UK on such thrilling tasks.”To be taught extra about how Majestic Wine is utilizing SDL expertise to enhance the omnichannel expertise for its buyer, please go to our latest webcast Majestic Wine’s Rise to Omnichannel Success and skim extra on our weblog Majestic Wine’s Glowing Buyer Expertise Will get Customized.About SDL SDL (LSE: SDL) permits firms to optimize their clients’ expertise throughout your complete purchaser journey. By its net content material administration, analytics, social intelligence, marketing campaign administration and translation providers, SDL helps organizations leverage data-driven insights to know what their clients need, orchestrate related content material and communications, and ship partaking and contextual experiences throughout languages, cultures, channels and units. SDL has over 1,500 enterprise clients, over 400 companions and a world infrastructure of 70 workplaces in 38 international locations. We additionally work with 79 of the highest 100 manufacturers. For extra data, please go to Contacts:For Europe:onechocolate communications Daniel Couzens, Stacey Jones +44 (0)207 437 [email protected]


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