Printed on Wednesday, October 17, 2018

Eurowings has gained an award for a recruitment drive on relationship app Tinder.The airline picked up gold trophies in every of the media classes ‘Greatest Cellular Marketing campaign’ and ‘Greatest Native Marketing campaign’ from the Interactive Promoting Bureau Austria.Judges praised the originality of the marketing campaign, which ran from April to June this yr.Eurowings was the primary airline in Germany and Austria to make use of the Tinder relationship app to recruit new cabin employees.The marketing campaign ran through branded profile playing cards that labored like a Tinder profile.Customers who clicked on a Eurowings branded profile card obtained further details about the specs of the job marketed.If candidates swiped proper, they bought the ‘It is a match’ message from Eurowings together with additional info on the job marketed and a hyperlink to the Eurowings careers web site.Through the two-month marketing campaign the promotion reached greater than 600,000 customers within the catchment areas of Munich, Stuttgart and Austria, securing an engagement charge of 9.8percentIn Austria, visits to the careers web page elevated by virtually 40% throughout the marketing campaign interval, with the same rise seen in functions in Munich. 

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