W Lodges Worldwide introduced final week that the second section of their latest music initiative, W Information, would characteristic Matador recording artist, Fragrance Genius. Now monitor two and the accompanying music video with the rising star is on the market in every single place. “Not For Me,” is Fragrance Genius’ cowl of an emotional Bobby Darin tune. The music video serves as Fragrance Genius lead-singer Mike Hadreas’ directorial debut. “It was very straightforward to see the visible world this tune lives in,” stated Hadreas. “I may really feel it even at first of placing the music collectively. I imagined one thing heat and painterly however wrapped in alien gauze. Directing the video myself introduced the tune nearer to my coronary heart.” “Not for Me,” follows final week’s launch of the only “Alan (rework).” Each tracks at the moment are out there in every single place.
W Information is as soon as once more reaching past the music to help a trigger that each the W model and artist maintain expensive. All W Lodges proceeds from the streaming of Fragrance Genius’ unique tracks with W Information will profit Immigration Equality, the nation’s main LGBTQ immigrant rights group. Immigration Equality was hand-picked by Fragrance Genius as his charity of selection. The group represents and advocates for individuals from world wide fleeing violence, abuse and persecution due to their sexual orientation, gender id or HIV standing.
“Immigration Equality is doing vital work offering free authorized providers for LGBTQ and HIV-positive people which might be searching for asylum within the U.S. – it is a vastly vital trigger to me, particularly now,” stated Fragrance Genius. “Like many generations earlier than us, we nonetheless have many challenges going through us right here in America, but additionally world wide. In over 80 international locations being LGBTQ continues to be criminalized. It is important that we as a nation and as a world neighborhood proceed to fiercely help people who hold us transferring ahead. Everybody deserves an opportunity to be secure and free, it’s a human proper.”
Marriott Worldwide formally partnered with Immigration Equality in January 2018 to fund and help the “LGBTQH Asylum Program” which gives professional authorized illustration for susceptible people searching for asylum within the U.S. who’ve fled their house nation for concern of persecution as a result of their sexual orientation or gender id. Marriott Worldwide helps Immigration Equality as a part of the corporate’s company social accountability platform, Serve 360 (#serve360); the partnership is a technique that the corporate pursues its international promise to Welcome All and Advance Human Rights.
“Working with Fragrance Genius and Immigration Equality is an unimaginable alternative to unite our passions for music and LGBTQ+ equality world wide,” stated Anthony Ingham, International Model Chief, W Lodges Worldwide. “For the reason that model’s inception we now have been pushing the dialog round equality, visibility and inclusion. From our international Delight celebrations to our QUEER ME OUT talking panels and LGBTQ+ guides for worldwide locations we love, we’re proud to be persevering with the dialog, which is much from over. It is a true honor to have the ability to proceed that work by way of our latest endeavor within the music area, W Information.”
Each Fragrance Genius tracks have been recorded on the W Sound Suite at W Seattle – Fragrance Genius’ (Mike Hadreas’) hometown. Further monitoring befell on the legendary Robert Lang Studio in Shoreline, Washington the place Nirvana made their final file. For “Alan (Rework),” Hadreas introduced in an all-female string part.
Hear to those W Information Releases:Amber Mark – “Excessive On Your Love”Amber Mark – “Can You Hear Me (ReWork)”Fragrance Genius – “Alan (Rework)”
About W RecordsW Information is a file label and useful resource for artists chosen by W Lodges and their music trade companions. From recording to launch, W Information helps artists by way of each step of growth, offering recording area, video shoot places, mixing and mastering and eventually, distribution of the brand new sound by way of reside performances, streaming and vinyl manufacturing. Tracks for W Information are recorded, naturally, in W Sound Suites (the model’s signature, on-site recording studios) with 4 rising artists stepping as much as the mic over the subsequent 12 months. Tracks from every artist can be launched by way of W Information each digitally and by way of restricted version runs of vinyl which can be gifted to tastemakers, DJs and W followers as a throwback approach to take pleasure in new/subsequent music.
Manufacturing NotesW Information is supporting rising artists, and artists on the tipping level of worldwide fame with manufacturing, distribution, a fully-produced music videoand a reside efficiency. Every artist will lay down tracks in a W Sound Suite (both W Hollywood, W Barcelona, W Bali or W Seattle) and file a canopy in addition to an authentic monitor. As soon as the tracks are combined and mastered, W will launch 500 copies of limited-edition vinyl which can be despatched to DJs, tastemakers in addition to music-loving SPG/Marriott Rewards members. Every W Information artist will movie a music video to accompany the discharge of his or her W-exclusive tracks. It’s going to all culminate in an intimate reside set for W company and followers.
The Liner NotesThe W model’s longstanding relationships with music trade companions, promoters, mediaand influencers will assist W Information artists minimize by way of an overcrowded market. Artists will even get direct publicity to greater than 120 million members of Marriott Worldwide’s loyalty packages, offering an enormous viewers from the beginning. W Information is partially overseen by Big Step, the advertising company that has created award-winning campaigns for manufacturers like Intel, Samsung and ABSOLUT. Like W, Big Step has a real ardour for music and is a acknowledged model throughout the trade having labored with many notable artists over time together with Amy Winehouse, Janelle Monae, Woman Gaga and Daft Punk. The W Information crew and capabilities are just like a small however highly effective impartial label. W Information is supported by each in-house and music-centric PR groups between THINK PR (W model) and Grandstand Media, non-commercial radio promotion from co-sign, plus Big Step’s advertising crew including DJ, tastemaker and influencer advertising to this system’s scope. International distribution is supplied by AWAL (Tom Misch, 3LAU) which connects W Information with audiences by way of high streaming providers together with Spotify, Apple Music, iTunes, Amazon, Google Play, and Deezer. This mixture of a nimble label crew with the advertising energy of W Lodges and Marriott Worldwide creates a singular and thrilling prospect for the artists working with W Information to amplify their sound on a world scale.
Keep tuned for the subsequent artist announcement from W Information. Within the meantime, please go to W Lodges on-line to be taught extra about W and music, and comply with alongside on social @WHotels. To guide your individual recording session at a W Sound Suite, go to: W Bali, W Barcelona, W Hollywood, W Seattle.

About Marriott Worldwide, Inc.
Marriott Worldwide, Inc. (NASDAQ: MAR) is predicated in Bethesda, Maryland, USA, and encompasses a portfolio of greater than 6,700 properties in 30 main resort manufacturers spanning 130 international locations and territories. Marriott operates and franchises resorts and licenses trip possession resorts all world wide. The corporate additionally operates award-winning loyalty packages: Marriott Rewards®, which incorporates The Ritz-Carlton Rewards®, and Starwood Most popular Visitor®. For extra data, please go to our web site at www.marriott.com, and for the newest firm information, go to www.marriottnewscenter.com. As well as, join with us on Fb and @MarriottIntl on Twitter and Instagram.


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