London, 02nd June, 2017 –, a London-based fintech has made a formidable market debut by utilising its MuchBetter product and technical capabilities to help main power model Lucozade Power throughout an enormous advertising and marketing marketing campaign throughout London practice stations this week. partnered with GPS to provide a revolutionary paytech bottle that was distributed free at main London practice stations and commuter hotspots.Every particular bottle features a contactless cost chip preloaded with a credit score to pay for one journey on the London Underground.Promotion workforce for the Lucozade Power/TfL campaignThe younger fintech MuchBetter designed the Lucozade Power paytech bottle with International Processing Providers (GPS), the main rising funds issuer processor and DIGISEQ, a brand new firm who securely turns wearables and the IoT into cost gadgets. Protecting individuals hydrated and energised, whereas travelling, particularly in sizzling busy environments such because the London underground, is crucial to good well being and a protected journey. Lucozade Power is the nation’s largest power model[1] and is intently related to power and energetic existence. The paytech bottle helps the Lucozade Power “Discover your movement” marketing campaign by bringing effectivity and velocity to the commuter journey by means of contactless cost. London’s rising Monetary Providers business could be very vibrant and stuffed with power, with many younger firms utilizing modern know-how to construct new monetary merchandise that simplify and enrich individuals’s expertise when coping with cash. Israel Rosenthal, CEO MuchBetter acknowledged: “When MuchBetter was approached to help Lucozade Power’s “Discover your movement” marketing campaign as contactless funds associate, we might immediately see how our product capabilities and cost know-how match the vivid model. We felt honoured to help Lucozade Power’s concept to display how trendy know-how will be embedded into merchandise that folks carry and use every single day to create improved shopper comfort and enhanced way of life. “We’re very proud to be a part of this nice marketing campaign and to be working with Lucozade Power and TfL, alongside many different nice companions. We perceive what makes individuals transfer and present the agility to show underlying technical complexity into an pleasant and purposeful buyer expertise. MuchBetter helped injecting the marketing campaign the know-how kick.”Suresh Vaghjiani, Managing Director, International Processing Providers, mentioned: “We’re extraordinarily excited to be a part of the marketing campaign with Lucozade Power and TFL because it is a chance to display how cost know-how is evolving far past plastic playing cards. We’re transferring into a brand new period of ‘The PayTech of Issues’ the place we will flip on a regular basis objects into cost gadgets. The Lucozade Power paytech bottle is a good instance of how combining a number one way of life product with new cost know-how could make individuals’s day movement higher.”Terrie Smith CEO and Co-founder of DIGISEQ mentioned “Lucozade Power approached us with an issue – tips on how to flip a bottle right into a cost system – that is the DIGISEQ speciality and we knew that A lot Higher can be an excellent associate to allow this. DIGISEQ delivered the A lot Higher Accounts to the bottles with out the necessity for complexity however sustaining the safety that’s required for funds. That is the start of one thing thrilling for us as a small firm.”[1] EXT IRI MarketPlace, GB, Model, Power Section, worth gross sales, newest 52 week knowledge ending 22.01.17About MuchBetterMuchBetter is the brand new Android & Apple funds app that permits you to pay in any state of affairs. MuchBetter is a pay as you go account issued by FCA-licensed e-money issuer MIR Restricted UK, it combines on-line funds, card providers and contactless funds by means of completely different cost gadgets and forma elements. MuchBetter launches in June 2017 and is accessible to prospects throughout Europe. www.muchbetter.comAbout GPS GPS is the market main processor for each established rising funds firms and essentially the most modern Fintech companies; a PCI-DSS Stage 1 Service Supplier accredited globally by Visa and MasterCard, GPS affords a worldwide resolution with entry to banking schemes comparable to BACS and SEPA. For extra data go to www.globalprocessing.netAbout DIGISEQDIGISEQ was fashioned in 2014 and has change into an important a part of the Web of Cost Issues; delivering funds accounts Over the Web – eliminating complicated processes related to the Funds world. DIGISEQ permits the system producers to keep up their current provide chains, keep true to their very own model and to broaden their providers to incorporate digital providers together with cost. www.digiseq.comAbout Lucozade Ribena SuntoryLucozade Ribena Suntory (LRS) is among the main mushy drinks companies within the UK and Eire. LRS was fashioned in 2014, and is a part of Suntory Beverage & Meals Europe. Our much-loved mushy drinks manufacturers embody Lucozade Power, Lucozade Sport, Ribena, Orangina and V Power. We put shoppers on the coronary heart of every part we do and our enterprise is pushed by our “Yatte Minahare” spirit. Our imaginative and prescient is to revolutionise the mushy drinks business by creating premium distinctive ingesting experiences with an grownup contact. For additional data, please go to LUCOZADE ENERGY is a registered commerce mark of Lucozade Ribena Suntory Restricted.


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