Fairmont Accommodations & Resorts at present launched key findings from its second Luxurious Insights Report. With a concentrate on Gateway to Dwelling – Accommodations because the Coronary heart of their Communities, this newest quantity in a sequence of ongoing research-led, data-driven reviews on luxurious journey traits, reveals that prosperous vacationers understand resorts and resorts as established authorities and trusted journey guides.The newly commissioned examine discovered that resorts are perceived as pillars of their group, connecting visitors, whether or not from overseas or regionally, to the true character of the vacation spot. Luxurious vacationers view the function of a lodge past curating genuine native experiences. It’s the mixture of vacation spot experience and recreating the comforts of residence that creates this trusted relationship and positions essentially the most fascinating resorts on the earth on the very coronary heart of the journey expertise.”Fairmont properties share a particular connection to their communities and a part of our model promise is to protect these numerous and picturesque places whereas enhancing their general welfare,” mentioned Sharon Cohen, Vice President, Fairmont Accommodations & Resorts. “This tenet is inherent to our model’s tradition and was the impetus for us enterprise this examine to additional inform and validate the essential function a lodge, particularly a Fairmont property, performs inside the local people and the way visitors, whether or not overseas or native, understand them.” Fairmont’s Luxurious Insights Report is predicated on knowledge uncovered from Fairmont’s 2018 World Luxurious Traveler Insights Examine, a web-based survey of two,725 luxurious vacationers from France, United States, Canada, United Kingdom, Germany, China, and United Arab Emirates. Trade leaders throughout the globe – together with client expertise futurists, sustainability strategists, affiliation leaders and journey firm presidents – additionally shared their views on the findings to spherical out the report and facilitate a dialogue round innovation management and the integral function of expertise within the journey sector. Their insights and views will even be explored additional in a brand new Leaders on Luxurious video sequence, which can function a mixture of Fairmont, AccorHotels and different trade specialists commenting on the state of the posh market.The examine reveals that visitors look to luxurious resorts as a key facet of their journey expertise. The affect of resorts goes past the normal expectation of getting a spot to sleep at evening, with visitors seeking to resorts to offer immersive experiences which can be sustainably viable and meet the wants of their whole household.
Unique experiences: vacationers prioritize experiences over manufacturers, with two out of three contemplating it essential to have experiences not available to everybody (65%).
Vacation spot insiders: eighty-nine p.c of these surveyed mentioned that the very best resorts have colleagues which can be accustomed to the realm and may present the within scoop on issues solely the locals know.
The lodge issue: ninety-three p.c of luxurious vacationers contemplate the lodge an essential a part of the holiday expertise – a lot in order that over half (59%) really feel that lodge choices affect their selection of vacation spot.
Technology inexperienced: eighty-four p.c of respondents contemplate it essential that the lodge supplies suggestions of experiences that aren’t detrimental to the local people. Company acknowledge overtourism as a rising concern and that adjustments should be made if the wonder that draws them to worldwide locations goes to final; vacationers look to luxurious resorts to assist drive change that’s optimistic and sustainable.
No flight required: luxurious resorts usually are not only for the jet-set. For 77%, these outstanding properties present a memorable possibility for social and enterprise events of their hometown. As pillars of their communities, locals search these establishments to have a good time momentous events and create household traditions.
Group connection: seasoned vacationers perceive the impression of tourism inside a vacation spot. 4 out of 5 assume environmentally sustainable practices and regionally sourced kitchen elements are essential.
“It comes as no shock that our newest analysis uncovered the central function Fairmont resorts play in connecting visitors to the local people,” added Cohen.”Because the Fairmont footprint expands to new markets all over the world, we are going to proceed to put money into understanding the motivations of our visitors and the native communities through which we function to make sure we’re anticipating their needs and adapting to their wants.”
QUOTES FROM LUXURY THOUGHT LEADERS
Blake Morgan, Buyer Expertise Futurist
“At present’s luxurious traveler – though not at residence – doesn’t need to sacrifice the comforts of residence.”
“The millennial buyer values entry over possession. They crave genuine experiences they will share with their associates and curate the narrative of their digital lives.”
Costas Christ, World Sustainability Strategist, Virtuoso Journey Community and Senior Advisor for Sustainable Tourism, Nationwide Geographic Journey
“Fairmont understands that sustainable journey is just not about giving one thing up; it’s about gaining one thing extra – an incredible trip that additionally helps to make the world a greater place.”
“Safety of cultural heritage is a pillar of sustainable tourism, together with each the preservation of historic buildings and help for residing tradition, resembling modern music, artwork, dance, and delicacies. Fairmont was based with a mission to revive, defend and have a good time historic websites and cultural heritage.”
“Sustainability is just not a development, it’s a transformation of journey as we all know it. We’re headed to a future the place lodge firms which can be doing it proper usually are not the exception, however relatively the rule, and we now have hospitality leaders like Fairmont to assist us get there.”
Anne Dimon, President, Wellness Tourism Affiliation
“The luxurious of at present and tomorrow will even be about having the time, and taking the time, guilt-free, to check-out of the nerve-racking “on daily basis” and permit oneself the “luxurious” to not solely be free, however simply be.”
Carolyn Kremins, President, Skift
“At present “wellness” has been redefined in such a approach that vacationers look to luxurious suppliers to supply experiences to assist them keep steadiness. It is not sufficient to supply services to handle bodily well being – wellness is about creating steadiness between bodily, psychological, and emotional well being.”
Keith Baron, President, Abercrombie & Kent USA
“Multigenerational journey continues to develop as households at present are busier and residing additional away from one another. Journey has develop into one of the simplest ways to spend high quality time collectively.” “The very definition of luxurious is altering. It’s way more in regards to the luxurious of expertise, relatively than simply thread depend. It is not solely about having the highest suite in a lodge, flying first-class or eating at a Michelin-starred restaurant. It’s more and more about privateness, exclusivity and customization. “At present’s most compelling luxurious resorts embody the character of a vacation spot by way of their historical past and elegance, combining distinctive structure with expressive decor and artistry. Every of those resorts is true to its place and its traditions, incorporating components of the previous and reflecting the native tradition.”
Sharon Cohen, Vice President, Fairmont Accommodations & Resorts
“Fairmont resorts are the center of their communities, providing immersive experiences that open the door to native tradition. Whether or not or not it’s having fun with a standard English tea at The Savoy, or embracing a self-care expertise at Fairmont Scottsdale Princess, our visitors are capable of faucet into the soul and particular vitality of every group.”
“Journey is a chance for development. Luxurious vacationers are in search of private enrichment experiences with an enduring impression that extends past their journey. For example, visitors on the Fairmont Mount Kenya Safari Membership have the distinctive alternative to go to the animal orphanage. Experiencing the rescue and rehabilitation of those animals firsthand creates a memorable connection that lasts a lifetime.”
“Fairmont properties are extra than simply resorts, they’re a house away from residence – a spot to reconnect with household and construct new recollections.”
Chris Cahill, Deputy CEO, AccorHotels
“Fairmont possesses some of the celebrated lodge portfolios on the earth. The model’s real spirit of hospitality is predicated on its partaking service, which has been cultivated over a long time of rigorous hiring practices centered on deciding on staff members with the inherent qualities that match the behavioral values that the model is constructed upon. The result’s an emotional connection to the model that generates loyalty and affection, and which in the end interprets into memorable experiences for visitors.”
Rick Harvey Lam, Senior Vice President, World Model Advertising and marketing, Luxurious, AccorHotels
“Whereas uncommon, it’s particular when one thing transcends time to develop into an emblem of one thing a lot bigger; Fairmont resorts fall into this territory as they’re extra than simply bricks and mortar, they’re these outstanding locations stuffed with that means, fascination and delight, the place recollections are created.”
Arnaud Herrmann, Vice President, Sustainable Growth, AccorHotels
“Fairmont’s sustainability programming shares pure alignment with the values of AccorHotels and our Group’s Planet 21 program. With a protracted historical past and international status as an trade chief in sustainable practices, Fairmont continues to discover new avenues in conservation and environmental stewardship, constantly refining operational efficiencies and creating forward-thinking applications to advertise ecologically accountable tourism.”
Matthew D. Upchurch, CTC, Chairman, and CEO, Virtuoso
“Over the previous two years, our household has launched into a sequence of holidays, with the aware intention of staying at Virtuoso member resorts dedicated to sustainable practices. Sustainable journey has enhanced every of us individually and as a household – the experiences are deeper and extra significant, and our kids are studying at an early age how their choices have an effect, each now and sooner or later. The nice and cozy and genuine folks, the non-public relationships fashioned with Fairmont workers, and the data that every lodge is dedicated, from the highest down, to the three key pillars of sustainability – celebrating cultures, supporting the financial system and defending the planet – all contribute to serving to our boys higher perceive their place on the earth. Touring with this mindset appears like we’re weaving an internet of connectedness with folks the world over, and the recollections created alongside the best way is one thing our household will treasure for a lifetime.”
“This 12 months, I had an unimaginable weekend with my eight-year outdated, Benji, on the Fairmont Pacific Rim in Vancouver. Watching him gambol by way of the foyer to obtain a hug from the lodge’s normal supervisor, Jens Moesker, sharing a plate of their regionally and sustainably sourced sushi and snuggling collectively to observe a film in mattress at evening made this a visit that neither of us will ever overlook.”
In regards to the Luxurious Insights Report
Gateway to Dwelling – Accommodations because the Coronary heart of their Communities is the second Luxurious Insights Report quantity, providing an in-depth perspective to uncover the motivations of luxurious vacationers: what connects locals and visitors alike to a vacation spot and the significance visitors place on how resorts have interaction with their communities. Fairmont’s 2018 World Luxurious Traveler Insights Examine was the impetus for creating the model’s second Luxurious Insights Report. This report builds on the findings from Quantity 1 launched in 2016 as a part of an ongoing sequence of data-driven reviews meant to populate a strong analysis library for the Fairmont Accommodations & Resorts model. The total report might be downloaded at fairmont.com/promotions/luxuryreports.
Luxurious Insights Report Methodology
The Fairmont Luxurious Insights Report: Gateway to Dwelling – Accommodations because the Coronary heart of their Communities was developed utilizing authentic analysis from the Fairmont 2018 World Luxurious Traveler Insights Examine, a brand-commissioned 10-minute on-line survey of two,725 luxurious vacationers from all over the world.
Fieldwork was carried out in 2018. The survey was obtainable in English, French, German, Conventional and Simplified Chinese language, and Arabic. Of the respondents, 412 had been in the USA, 402 in Canada, 401 in the UK, 405 in Germany, 400 in France, 401 in China, and 304 within the United Arab Emirates (UAE). Information was weighted by age and gender to be consultant of luxurious vacationers within the markets surveyed.
For the needs of this examine, luxurious vacationers had been outlined as those who took no less than one in a single day journey prior to now 12 months, stayed in upscale or luxurious resorts, had decision-making affect and had excessive family revenue (€100,000+ in Germany and France, £100,000+ within the UK, $150,000+ within the US and Canada, ¥250,000+ in China and AED450,000+). A most of 20 p.c of business-only vacationers in every market, besides UAE the place no restrict was set.
AccorHotels is a world-leading journey & life-style group and digital innovator providing distinctive experiences in additional than 4,000 resorts, resorts and residences, in addition to in over 2,500 of the best non-public houses across the globe. Benefiting from twin experience as an investor and operator by way of its HotelServices and HotelInvest divisions, AccorHotels operates in 95 nations. Its portfolio includes internationally acclaimed luxurious manufacturers together with Raffles, Fairmont, Sofitel Legend, SO Sofitel, Sofitel, onefinestay, MGallery by Sofitel, Pullman and Swissôtel; in addition to the favored midscale and boutique manufacturers of Novotel, Mercure, Mama Shelter and Adagio; the in-demand financial system manufacturers together with ibis, ibis Types, ibis finances and the regional manufacturers Grand Mercure, The Sebel and hotelF1. With an unmatched assortment of manufacturers and a wealthy historical past spanning shut to 5 a long time, AccorHotels, together with its international staff of greater than 240,000 devoted men and women, has a purposeful and heartfelt mission: to make each visitor Really feel Welcome. Company get pleasure from entry to one of many world’s most rewarding lodge loyalty applications – Le Membership AccorHotels. AccorHotels is energetic in its native communities and dedicated to sustainable growth and solidarity by way of PLANET 21, a complete program that brings collectively staff, visitors and companions to drive sustainable development. Accor SA is publicly listed with shares buying and selling on the Euronext Paris change (ISIN code: FR0000120404) and the OTC market (Code: ACRFY) in the USA.