Muslims are the world’s fastest-growing spiritual group and by 2030 (Supply: www.pewrsr.ch/1hUQ1qG) will make up an estimated 25 per cent of the world’s inhabitants. Moreover, in some Muslim-dominated markets there’s a thriving center class with rising shopping for energy and a brand new client conduct. One impact has been a rise of worldwide journeys undertaken by Muslims. To analyse their journey conduct extra detailed ITB Berlin commissioned IPK Worldwide to conduct a particular analysis of the World Journey Monitor®. In some points, Muslim journey conduct differs considerably from different teams. Metropolis breaks are extra fashionable than Solar & Seashore holidays as an illustration, and buying is extra essential than visiting museums. More and more, prospects additionally need to have the ability to observe their spiritual customs. A touristic provide that caters to Muslims’ wants represents each a problem and a possibility for the journey business.
Particular points of halal journey
In keeping with Fazal Bahardeen, managing director of CrescentRating, the world’s main skilled on halal journey, the distinction lies in particular shared values amongst Muslims which are a lot stronger than amongst different communities, no matter their nationality. Whereas many affiliate halal merely with the best way meals is ready, it truly refers to all the pieces that conforms to conventional Islamic regulation. For the journey business which means fulfilling sure faith-based wants of Muslim vacationers. This consists of getting ready meals in line with halal guidelines, adapting meal occasions throughout Ramadan, providing prayer services in lodges, offering separate swimming swimming pools for women and men and providing leisure that caters in direction of Muslims.
Excessive development of Muslims touring overseas
At present, essentially the most fascinating supply markets concerning the demand of worldwide halal journey are Indonesia, India, Turkey, Malaysia and the Arab international locations. In keeping with IPK’s World Journey Monitor, supply markets with a predominantly Islamic inhabitants confirmed development charges that have been 40% larger up to now 5 years in comparison with the remainder of the world. Robust development can also be predicteded for the years forward. Thus halal journey presents big development potential for locations all over the world.
Metropolis breaks prime the listing
Worldwide Metropolis breaks and Solar & Seashore holidays are the most well-liked vacation sorts. Nonetheless, the image appears completely different for worldwide Islamic journey. Right here, Metropolis breaks prime the listing with a market share of over one-third. Second-placed are Tour holidays, which is then adopted by Solar & Seashore holidays with solely round half the market share in comparison with the overall market.
Normally, for Muslims worldwide holidays are much less essential than for different worldwide vacationers. In contrast, enterprise journeys, visiting mates and relations and different leisure journeys account for an even bigger share of the market. Non secular journeys and pilgrimages particularly play a a lot better function and make up ten per cent of international journeys – which is ten occasions larger in comparison with the remainder of the world with just one per cent market share.
Extra buying, much less sightseeing
Other than preferring different sorts of holidays, Muslims additionally are inclined to pursue completely different actions when touring. At any time when they go to cities buying is on prime of the listing. In distinction, sightseeing – the primary attraction for different vacationers -visiting museums, or good meals, is much less essential for this phase. Additionally Tour holidays are formed otherwise with much less give attention to sightseeing or museum visits and extra give attention to nature and buying as an alternative.
Germany is the most well-liked vacation spot in Europe
For Muslims touring overseas the United Arab Emirates is the most well-liked vacation spot worldwide. Germany comes second, adopted by Saudi Arabia, Malaysia and Singapore, which makes it the by far hottest vacation spot in Europe. every continent, over 60 per cent of journeys overseas by Muslims go to Asia (together with the Center East) and round one-third to Europe. By comparability, journeys to Africa, North and South America solely have a really small share of the market.
Younger and extremely educated
Measured in opposition to all different worldwide vacationers worldwide the share of feminine vacationers from Islamic international locations is beneath common. Nonetheless, in recent times their numbers have elevated steadily. Muslim vacationers are a lot youthful than common, with 75 per cent aged between 25 and 44. By way of training, there’s a bigger share of these with excessive training ranges.
Further data on particular matters concerning World Journey Monitor® information from IPK Worldwide will likely be printed quickly by ITB Berlin. Conclusive journey pattern findings for 2018 may even be introduced by the top of the 12 months.
Rolf Freitag, CEO of IPK Worldwide, will current the findings of the World Journey Monitor® for 2018 on the ITB Future Day throughout the ITB Berlin Conference in addition to forecasts for 2019. The World Journey Monitor® is predicated on the outcomes of consultant interviews with greater than 500,000 folks in over 60 world journey markets. It has been printed for greater than 20 years and is recognised as essentially the most widescale steady survey inspecting world journey traits.
About ITB Berlin and the ITB Berlin Conference
ITB Berlin 2019 will likely be going down from Wednesday, 6 to Sunday, 10 March, and from Wednesday to Friday will likely be open to commerce guests solely. ITB Berlin is the World’s Main Journey Commerce Present. In 2018 a complete of 10,000 firms and organisations from 186 international locations exhibited their services and products to round 170,000 guests, together with 110.000 commerce guests. Parallel with the present the ITB Berlin Conference, the most important occasion of its variety, will likely be held from Wednesday, 6 to Saturday, 9 March 2019. Admission to the ITB Berlin Conference is free for commerce guests and exhibitors. For extra data please go to www.itb-berlin.com, www.itb-convention.com and the ITB Social Media Newsroom.