Softscribe Inc., a number one lodge tech PR agency, reveals how hoteliers can mix expertise and an genuine visitor expertise to extend loyalty amongst Millennials, Child Boomers and Enterprise Vacationers.
“‘What do Millennials need?’ is top-of-mind for hoteliers who wish to create loyalty and repeat enterprise with that phase,” mentioned Julie Keyser Squires, Softscribe Inc. CEO. “However there are two different equally essential traveler varieties: Child Boomers and the Enterprise Journey market.”
Squires famous that whereas an estimated 83.5 million Millennials are the most important era in america, second to 76 million American Child Boomers, there have been 462 million U.S. home enterprise journeys in 2017.
Millennials, Child Boomers, Enterprise Vacationers Use Tech In a different way.
“Every of those demographics makes use of expertise otherwise,” mentioned Squires. “Millennials need an genuine expertise, and so they appear to be going retro. They like Polaroid cameras and are turning off their telephones. Child Boomers need a spot to land that meets their wants, not an expertise. And Enterprise Vacationers need fast service, consolation and a quick in-and-out as a substitute of face-to-face service. They wish to go straight to their rooms.”
How are hoteliers assembly this demographic problem? For solutions, Softscribe Inc. turned to a few of its best-in-class expertise shoppers and their prospects.
Child Boomers, Millennials, and Enterprise Vacationers all worth being acknowledged and having their preferences identified earlier than check-in. “Maestro’s Loyalty System is on the coronary heart of our EveryStay program. Our brokers use Maestro PMS to establish preferences together with room varieties, meals and beverage favorites, and particular requests to make their keep extra pleasing. Our success relies on recognizing every visitor, offering the expertise they worth, and rewarding their loyalty.”- Mike Robertson, Advertising Supervisor for Rodd Motels & Resorts.
“Our administration fashion is performance-driven. We have a look at visitor suggestions, income, and expense developments daily. We set particular targets via budgeting, market share methods, and visitor expertise initiatives for every key end result space. Aptech’s PVNG accounting system and Execuvue enable us the chance to optimize efficiency and maximize profitability.”- Ed Ghanami, president of Panache Administration, LLC.
“A rising variety of properties are implementing cellular entry visitor room locking techniques and the apps that help them. Cellular entry integrates the lock course of with quite a few property and chain departments. Cellular entry door locks play an essential position in chain advertising and marketing, loyalty applications, and the general visitor expertise. The unique objective of bettering visitor door locks was solely loss prevention and safety. At present, cellular entry expands the door lock position to incorporate enhancing the visitor expertise, lodge advertising and marketing, and loyalty program participation.”- Alastair Cush, former Head of Lodging World Enterprise Improvement for dormakaba. At the moment Senior Vice President Skyfold, dormakaba Group
“At most accommodations, air-con or heating is the primary problem company complain about. Honeywell delivers an ideal visitor expertise at our property. We put in Honeywell’s INNCOM INNcontrol3 answer suite and Deep Mesh Community particularly to observe guestroom environmental tools to allow optimum efficiency and a perfect visitor expertise. INNCOM constantly measures and data efficiency of every room’s heating and air-con unit and fan output. I depend on INNcontrol3 daily. With Honeywell I do know extra about what is occurring in a guestroom surroundings than our company, and this actually helps our visitor satisfaction scores.”- Wes Shirley, Director of Engineering, Grand Hyatt Atlanta in Buckhead.
“The Aloft Dublin-Pleasanton’s company are largely tech-savvy millennials who perceive and revel in utilizing our new expertise. In our rooms company can merely ask Alexa to vary the temperature within the INNCOM by Honeywell e7 Thermostat settings with out having to get off the bed. This expertise units our property other than the competitors by offering leading edge experiences for vacationers. We picked Honeywell for its sturdy integration capabilities with different software program, its vitality financial savings, and since the e7 Thermostat’s flat panel controls are excellent for the distinctive Aloft visitor expertise we needed to create.”- Rupesh Patel, president of Zenique Motels.
Tech Firms, do you wish to enhance gross sales and affect? Name or e mail Michael Squires, president of Softscribe Inc., at 404-256-5512 or mbs(at) to arrange a discovery assembly and brainstorm just a few PR and advertising and marketing concepts.
SOURCES:”Simply what number of Millennials are there?””Child Boomers””Variety of home enterprise and leisure journeys in america from 2008 to 2022″
About Softscribe Inc.
Achieves Vital Enterprise Development for Tech Purchasers within the Hospitality Trade.
Softscribe Inc. is an award-winning Lodge Tech PR company that makes a speciality of B2B public relations, branding and market consulting. We’re the most effective within the trade at attaining important enterprise development for expertise corporations. Our shoppers ship enterprise options to the worldwide lodge market and associated industries
Generates the Proper Shopper Messages 100% of the Time.
Our focus is advertising and marketing content material, search, and social media. We generate the proper messages for consumer audiences 100% of the time. That is important to shut gross sales.
Softscribe Inc.’s skilled group surpasses expectations with a mean 19 years trade expertise in branding, advertising and marketing communications and expertise PR.
We’re pleased with our best-in-class shoppers and are prepared that can assist you, too. Please give us a shout now, or go to

ContactJulie Keyser-SquiresCEOPhone: +1-404-256-5512Ship Electronic mail


Please enter your comment!
Please enter your name here